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For many firms, word-of-mouth (a.k.a. "referral") marketing is the lifeblood of their marketing effort. However, quite often, most firms are passive or needlessly conventional with this important source of new business. They either take a wait and see approach, or they use old strategies that aren't taking advantage of new technologies.

To really achieve the full benefits of referral marketing, you need to ensure that they're proactive and dynamic. Tune in and find out:

  1. The 3 step process to nurturing your referral network
  2. 15 practical ways to keep the referrals coming, including:
    • How to create a memorable experience for your client
    • Thanking your referral sources 3 times
    • Using Social Media: Linkedin, facebook company page, google+
    • Using workshops, teleseminar or podcasts
    • Getting your articles published
    • Mingling with professionals who are not in your industry, and more

About our Guest Speaker: Dan Couvrette, CEO, Divorce Marketing Group, Publisher of Family Lawyer Magazine and Divorce Magazine, and Martha Chan, V.P. Marketing of Divorce Marketing Group, Editorial Director of Family Lawyer Magazine and Divorce Magazine. Both Martha and Dan have over 30 years of marketing experience and have spent the past 16 years promoting divorce professionals.

Divorce Marketing Group is the only marketing agency dedicated to helping family lawyers and divorce professionals grow their practices. We understand the divorce market better than any other agency and can help divorce professionals effectively reach divorcing people with the best message possible

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